CDL Jobs CenterThe carrier field guideGUIDE 01 / 05

Before the recruiter says hello

Your company profile. Their first impression.

A driver is already asking: Where will I run? What will I drive? When will I be home? Give those questions a clear place to land.

Publish accurate, current information. Job terms and company claims remain the carrier's responsibility.

Read the essentials
A trucking-company owner standing outside her working freight terminal
Help drivers picture the work

Show the operation behind the opening.

Be specific enough to be remembered

Your fleet has a story. Make it useful to a driver.

A profile should do more than introduce your name. Show how the operation works and connect that context to the jobs you are actually filling.

When a driver searches your company, a complete profile can turn that curiosity into useful employer context instead of a thin name-and-number result.

01

Describe the operation

Explain your primary route types, operating areas, freight, home-time patterns, and any location-specific differences.

02

Show the working environment

Keep equipment, terminal, dispatch, maintenance, and driver-support information current and specific.

03

Connect the open jobs

Publish openings with clear requirements and let drivers move from company research to a relevant role.

Before you publish

Would a driver know what to ask next?

Read your profile from the driver’s side. Replace general claims with details your recruiting team can explain.

Check these off as you review. This checklist stays on this page and is not saved.

Your recruiting checklist

Build the page drivers need

Build a profile your recruiters can stand behind.

  1. 01

    Complete the company foundation

    Add an accurate overview, service areas, fleet context, contact details, and the information drivers use to evaluate fit.

  2. 02

    Publish specific jobs

    Pair the employer story with current openings that explain route, location, experience, pay, and schedule expectations.

  3. 03

    Keep the page credible

    Update stale details, answer questions consistently, and make sure recruiters can stand behind what the page says.

A little clarity

Good questions.
Straight answers.

Know what the platform does before you add it to your recruiting process.

What should a trucking company profile include?

Start with an accurate company overview, operating areas, route types, equipment, freight, driver support, hiring requirements, contact information, and current jobs.

Can our profile replace individual job descriptions?

No. The company profile explains the employer; each job should still publish the role-specific location, route, requirements, schedule, and compensation details.

How often should we update the page?

Update it whenever important company or hiring details change, and review it regularly so drivers do not encounter stale information.

Does CDL Jobs Center verify every company statement?

No. Carriers are responsible for the accuracy of their company and job information. CDL Jobs Center provides the platform and approval workflow.

Put the guide to work

Give the right driver a reason to keep reading.

Create a company profile that connects your operation to real opportunities.

Build our company profile